Program Name: Marketing

Program Name:   Marketing

                                (4-year Bachelor Degree)

 

Program Description：

 

The Marketing offers courses in management and economics, including accounting, microeconomics, macroeconomics, statistics, financial management, management information system, marketing, international marketing, market research and prediction, consumer behavior, advertising, market planning, business negotiation, customer relation management, in which students can master the principles of management and economics, and the general knowledge of marketing, and be able to engage in market research and analysis, advertising planning, business negotiation, sales management and the relevant jobs in marketing after they graduate.

 

Core Subject Courses：