Program Name: Culture Industry Management
(4-year Bachelor Degree)
The Culture Industry Management offers courses in culturology, industrial economics, and innovation science, in which students can be familiar with the market features and the marketing rules of the culture industry, and be able to do industrialized creative planning and marketing operation of cultural resources.
Graduates are expected to engage in culture industry management and culture industry innovation planning and marketing jobs, as well as cultural broker, cultural exchange and communication, and the protection and development of cultural resources in the government departments of cultural administrative management, and in the relevant enterprises and institutions.
Core Subject Courses：